SXSW Connect + Grow Lounge | 2017 

SXSW has evolved into a buzzing adult playground with no shortage of fun things to do. Austin suddenly teems with creatives, innovators, and curious adventurers from near and far. However as a result, many find themselves exhausted by all of the SXSW excitement. Thankfully Event Vines’ Connect + Grow Lounge was able to provide a zen-like oasis for festival-goers to chill out and recharge!

Tropical + Bohemian Wonderland

Held at The Vaughn, a rooftop event space in the heart of downtown Austin, the SXSW Connect + Grow Lounge transported guests to a tropical, bohemian wonderland. The lounge was exquisitely designed by local interior designer Natalie Holzem, using beautiful pieces from Party at the Moontower Event Rentals. Intelligent Lighting Design provided some groovy lighting, and Bella by Sara kept things lush and green with custom floral designs.

Hooray for Play!

The lounge also offered daily yoga classes from Wanderlust Austin (check out their class schedule here!), sponsored by Outdoor Voices, a braid + nail bar from Vinyl Salon, yard games from Game Plan, hula hoops, and a highly-addictive gif photo booth from Simple Booth. Rounding out each day were a series of live musical performances from local artists Johnny Fury, Kalu James, and Sydney Wright.


Guests enjoyed snacks from KIND and Rhythm Superfoods, and refreshing beverages from hi-ball, and Alta Palla, As the sun began to set (and maybe a little beforehand, too), guests sipped on Zilker Brewing Co. beer, Tito’s Vodka cocktails, Mighty Swell, Western Son Distillery and wine from Ava Grace Vineyards. 

Party Time

Kicking off the week of parties at The Vaughn was Simple Booth’s secret party! Guests danced the night away and celebrated the start of SXSW’s musical and activity offerings. Throughout the week, daily happy hours allowed guests to enjoy the beautiful view of the Austin skyline under twinkle lights and the big Texas sky. Rounding out the week on Friday was the Connect + Grow DJ dance party, featuring beats by local DJ Alfa Leone. Old and new friends alike were able to bask in the last few electric hours of SXSW 2017.

Brand Collaborations at SXSW + Beyond

The Connect + Grow Lounge is a great example of how fun these unique brand collaborations can be! The lounge featured like-minded brands that encourage us to step back and savor each and every moment. From all of us here at Event Vines, we hope you had a wonderful SXSW- see you next year!